StockPropel segments every product in your catalogue into five performance tiers: Top Performers, Revenue Drivers, Volume Drivers, Slow Movers, and Dead Stock — automatically, on every sync.
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Launching soon on the Shopify App StoreStockPropel connects to your Shopify store and automatically segments your entire catalogue into five performance tiers — giving you a portfolio view that didn't exist before.
The variants carrying your catalogue. Strong velocity and strong revenue — your commercial foundation.
High AOV, lower frequency. Strong candidates for paid ads given the margin available.
High frequency, lower revenue per unit. Strong sell-through rate but limited margin contribution relative to volume.
Working capital is tied up here. Low velocity and weak revenue contribution — demand or visibility diagnosis needed.
No sales in the analysis window. Stock is consuming working capital with zero return. Immediate attention required.
Most merchants have a rough sense of what's selling and what isn't. The Overview gives you the complete picture — total portfolio value, how your capital is distributed across all five performance tiers, and where your exposure sits. No spreadsheets. Just a clear view of where your catalogue stands.
The Catalogue gives you a working view of your entire range — performance tier status, days of stock, units sold, revenue, and views per day for every variant. The Variant Insights panel goes deeper: sales velocity and units sold across three trend periods within your analysis window, gross margin, and the demand vs. visibility read that tells you why a variant is underperforming — not just that it is. The analysis period is fully customisable.
The Overview dashboard is free with no time limit. The Insights plan unlocks your complete Catalogue, variant-level Insights, and the metafield data layer.
The Overview dashboard, free to install. Understand your catalogue's commercial performance before you commit to anything.
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Full catalogue intelligence. Every variant, every insight, every metafield.
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Once installed, StockPropel connects to your Shopify store via the official API and begins classifying your catalogue. Your Overview is available within minutes. The Insights plan also installs a lightweight storefront tracking pixel to measure product views per day — this is what enables the demand vs. visibility read for each variant.
No. StockPropel is an intelligence layer — it reads your data and surfaces classification insights. On the Insights plan it writes metafields to your variants, but makes no changes to prices, collections, or product visibility. You remain in control of every decision.
StockPropel accesses product, variant, inventory, and order data through Shopify's standard API. It does not access customer lists, theme files, or payment information. Privacy and security are foundational to how the app is built.
StockPropel works best when you have enough variants for classification to be meaningful — broadly, the more complex your catalogue, the more value you'll get. There's no upper limit.
Metafields are structured data fields in Shopify that other tools can read. StockPropel writes your performance tier results to variant metafields automatically. Connecting those metafields to platforms like Google Merchant Center, Klaviyo, or Meta Ads requires manual setup in each platform — it's not a direct integration. We provide guidance to help you configure each one.
No. StockPropel uses Shopify's native Web Pixel extension framework, which means the tracking code runs inside Shopify's own sandboxed worker environment — completely separate from your storefront's main thread. It doesn't inject any script tags into your theme and has no impact on HTML parsing or page paint. The extension itself is 2.1KB (1.1KB compressed). It only fires on product page views — not on every page load — and sends a single lightweight request using the browser's native fetch API with keepalive. Shopify controls when and how the pixel runtime loads; StockPropel's code runs inside that isolated environment. In short: your Lighthouse scores are safe.
StockPropel analyses sales velocity and inventory levels across your catalogue and segments every variant into one of five performance tiers, benchmarked against your own catalogue median — not a fixed external threshold. Performance tiers update automatically on each data sync, so your portfolio view always reflects current performance.
StockPropel is launching on the Shopify App Store soon. Get in touch to be notified the moment it goes live.
You're on the list — we'll be in touch the moment we launch.
Launching soon on the Shopify App Store